One thing I really enjoy is finding out that a brand or product I like is ethical in their trading. I think it’s more encouraging and empowering to find and learn about these companies, rather than just those who are not doing the right thing by their workers. I much more enjoy scanning the shelves for products I enjoy, knowing they are made ethically, than boycotting those who are not. (side note: does anyone know if boycotting actually works?)
I was enjoying a cup of tea at Mum’s the other day and commented on the lovely, full flavour. She mentioned it was Dilmah. I’ve always enjoyed Dilmah tea but have avoided purchasing it because it lacks the Fair Trade logo. Silly me. I assumed that because it wasn’t Fair Trade certified that their business structure was detrimental to local communities. As they always say, when you assume you make an ass out of you and me. This was one of those moments 🙂
Upon further inspection I’ve found that Dilmah are not only ethical, but that their business has been built up around their strong, moral beliefs, way before Fair Trade made ethical production popular.
The Dilmah website says of its founder, Dilmah Merrill J. Fernando,
“He acknowledged that no one could single-handedly establish and build a business, and that any endeavour would succeed only with the goodwill, involvement and dedication of workers and the community. Naturally, therefore, they should share in the success of his business.
“With this notion he set out to establish a business that would genuinely be a matter of human service.
“Today, more than half a century later, Merrill’s business – Dilmah Tea – is flourishing. And he has not forgotten the pledge he made in the 1950s; his business is genuinely ethical , and he shares his success with his workers and the community through his MJF Charitable Foundation.
“The MJF Charitable Foundation touches the lives of over 10,000 underprivileged people each year. Dilmah Conservation is helping to protect our precious environment whilst promoting sustainability.”
Dilmah produce an incredibly wide range of tea, including an organic range, wide variety or originals, herbal infusions and others I had never heard of.
Click here to read about their different projects.